Transparency isn’t the same as honesty

It’s always felt to me that being transparent was a big part of being honest. It can be, but they aren’t the same thing.

In his book “ Lost and Founder “, author Rand Fishkin explains it this way:

Transparency isn’t the same as honesty. Honesty is saying only things that are true. Many founders and startup teams are honest (in that they don’t directly lie). But…