Trust seals on your site may not be helping

In the past few years, Google has encouraged websites to work on ways to showcase their E-A-T: Expertise, Authority, and Trustworthiness. There are a lot of ways to do this, and one option might be to add “trust seals” to your site — things like logos from the BBB. But do they help with E-A-T in Google’s eyes?

The question was posed to Google’s John Mueller and he responded with:

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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