Member-only story
Users don’t click on your blog page, and that’s ok
You’ve probably heard that having a blog on your site is a great way to increase traffic and awareness, and I wholeheartedly agree with that. However, most users that visit your site won’t go over and visit your blog page. If that’s the case, then why blog at all? Because it’s intended for everyone else.
For a great example, let’s look at the GreenMellen blog. That page I just linked you to is incredibly unpopular. Of the 25,000 visitors we’ve had on our site this year, only 433 have gone to that page. Here’s a heat map that shows that relatively unpopular link at the top (with only about 3.3% of our home page visitors clicking over to the blog).
However, visitors have read our individual blog posts thousands of times, and we have five different posts that have more than 433 views each. Across our site, users have read content from 1,159 different pages this year, many of those being individual posts.
Google loves blog posts
Why does it work this way? It’s really two reasons:
- Search engines love blogs
- Blogs can be great content for social media.
As I shared earlier this year, Google ranks pages, not sites. Generally speaking, the more high-quality pages you have on your site, the more…
