Users don’t click on your blog page, and that’s ok

You’ve probably heard that having a blog on your site is a great way to increase traffic and awareness, and I wholeheartedly agree with that. However, most users that visit your site won’t go over and visit your blog page. If that’s the case, then why blog at all? Because it’s intended for everyone else.

For a great example, let’s look at the GreenMellen blog. That page I just linked you to is incredibly unpopular. Of the 25,000 visitors we’ve had on our site this year, only 433 have gone to that page. Here’s a heat map that shows that…