Value is what people perceive it to be
2 min readMay 7, 2024
The word “value” gets discussed and dissected in business quite a bit, but what does it really mean? At the end of the day, it means whatever the customer wants it to mean.
I once bought a $5 bottle of Coke and was happy to do it. Given the situation, the value was high. I also find some of the services that we pay for to be an incredible value and I’m happy to pay them.