We control the means of production

For nearly all of human history, a select few controlled the means of production. A handful of people owned the factories, the facilities, and the raw materials, and there wasn’t much that the other people could do about it.

Thankfully, we’re a place now where that’s no longer true. The device that you’re reading this on has all of the capability that anyone else on the planet has; you can can capture images, write content, create videos, and do more than people could have imagined just a few decades ago.

Some people choose not to take advantage of it. From his book “ Linchpin “, Seth Godin explains his frustration with folks like that:

“I’m always amazed when I meet a writer who can’t use a computer, or a lawyer who’s uncomfortable with LexisNexis, or an executive who needs a corporate IT person to help him navigate an e-mail system.”

Or put more succinctly:

“The world just gave you control over the means of production. Not to master them is a sin.”

The counter to this idea is to say “ No, we don’t. Google controls the search engine, Facebook controls social media, and we’re just cogs in their systems. “ It’s not wrong, but it’s a lazy argument.

You can own your content and own the algorithms. There is a good chance that you’re…