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What questions don’t you know?

Mickey Mellen
3 min readAug 9, 2022

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Over the past few years on this blog, I’ve talked a lot about asking questions.

Ask tough questions. Have more questions than answers. Learn to answer the same questions.

Going further with it, though, is trying to find the questions that you don’t even know exist. It’s similar to some minor hiccups we’ve had running our agency — we accepted them as “part of doing business” until others showed us that they were problems that could be solved. It can be very eye-opening!

In his book “ The Dip “, author Seth Godin puts it this way:

“The people who are the best in the world specialize at getting really good at the questions they don’t know.”

Of course, that’s easier said than done. If you don’t know what the question is, how can you come up with it? I think a good place to start is with the classic “ 5 Whys “. That lesson alone can lead to some new questions that you hadn’t considered.

Dead car

I had something like this happen last week with my daughter’s car (note that I’m not an expert on cars, so this took a few more steps than you likely would have gone through). It wouldn’t recognize her key fob, so it wouldn’t start. Why wouldn’t the key fob work? That’s easy, dead battery in fob, so I replaced that battery. No luck.

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Mickey Mellen
Mickey Mellen

Written by Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

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