What the web is versus what we want it to be

In recently listening to a podcast from Gary Vaynerchuk, I realized how differently him and I see the world. While I respect what he does, and I follow a lot of his advice, it comes from a different direction.

In particular, Gary provides a ton of great ideas on how to generate increasingly large amounts of content. In the episode linked above, Gary says:

“I want to be right. I’m not talking about this because it’s how I’d like it to be. I talk about it because it’s how it is.”

When it comes to our clients at GreenMellen, I’m the same way. We work to get results regardless of how things “should be” (within the realm of morality, of course). Personally, though, I’m more interested in how the web could be versus trying to extract ever more from the web we have.

Our podcast and Meetup are both called “A Brighter Web” because that’s what we’re pushing toward, and I often share about technologies like RSS and owning your content that help bring more control back to users. It’s similar to Jay Acunzo and his idea of escaping the content hamster wheel to build more resonance with those that you reach.

Both?

There’s certainly a place for both. Jay’s approach is worthless unless you have some degree of reach so that people can see your ideas, but I…