What’s really the problem?

When someone tells you they have a problem, there is often a deeper problem below it. Following the concepts in StoryBrand (which I’ve written about with the grunt test and first date proposals before), there are really three layers of problems.

  • External: This is the problem people really see and share.
  • Internal: The way that the problem is making them feel.

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.