Why click through rate doesn’t affect search rankings

There’s long been a myth that click through rate affects how well you rank in Google. In short, many people believe that if your results get clicked on frequently on Google, you’ll move up the rankings. It’s been claimed for years, and Google has always insisted that it’s not true.

In a recent Tweet, Google’s John Mueller gave a brief explanation as to why:

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Mickey Mellen

Mickey Mellen

5.9K Followers

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.