Why click through rate doesn’t affect search rankings
2 min readNov 12, 2021
There’s long been a myth that click through rate affects how well you rank in Google. In short, many people believe that if your results get clicked on frequently on Google, you’ll move up the rankings. It’s been claimed for years, and Google has always insisted that it’s not true.
In a recent Tweet, Google’s John Mueller gave a brief explanation as to why: