Member-only story
Why do I care if your company is 50 years old?
Why do I care if your company is 50 years old? I don’t, really. At least not yet. Yet many websites continue to lead with something like that at the front of their site.
When a users visits your site for the first time, they don’t care about you — they just want to know how you can help them. That’s it. Ideally, your site will tell them three things, very quickly and clearly:
- What problem they’re having (that you’ve likely gone through yourself)
- How you can make things better
- What their life will look like after working with you
As I shared before, don’t propose on the first date. Let people understand what you can do to make their life better, and then they’ll be more likely to want to know more about you.
In fact, once a potential customer can understand how you might be able to solve their problem, then telling them that you’ve been around for 50 years (with the benefits that go with it — experience, processes, etc) can be quite valuable.
Who are you?
Looking at the data for the GreenMellen site for the past five years, the page about our team is the 18th most popular page that people first arrive to our site on. The home page is first, and various other pages and blog posts…
