Why do I care if your company is 50 years old?

Why do I care if your company is 50 years old? I don’t, really. At least not yet. Yet many websites continue to lead with something like that at the front of their site.

When a users visits your site for the first time, they don’t care about you — they just want to know how you can help them. That’s it. Ideally, your site will tell them three things, very quickly and clearly: