Why do you want more money?

If given the choice, most people would say that they’d like to have more money. But why do they want that? Really why?

In thinking about this, it reminds me of Theodore Levitt’s thought that “ People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole. “

Really, they don’t want a quarter-inch hole, they want to hang a bookshelf. And really, they don’t just want to hang a bookshelf, but they want their house to be more functional and look better when people visit. That’s what the quarter-inch drill bit is really for.

Money?

Money can be seen the same way. In and of itself, money does nothing for you — it’s about where it’s applied and how that improves your life.

Things?

Even buying “things” isn’t what most people want. You don’t want a fast car for the sake of the car — you want the feeling of driving it on a mountain road.

If you dig deep enough with the desire for money, it often ends up really being a desire for freedom. Things like:

• Not have to set an alarm clock.
• Have someone else take care of the laundry and yard.
• Not be stressed out trying to make rent every month.