Why our competitors are better than us

I recently went through an exercise to determine, truthfully, why someone might pick a competing digital marketing firm instead of ours. It was an eye-opening experience.

There are a few easy cases I can think through:

The list could go on, but you get the idea. When potential clients have specific needs that we’re not the right fit for, I’m happy to refer them to a company that can serve them better.

But what happens when I think we’re the right fit, and they still go elsewhere? Are there good reasons for that?

Good, Fast, Cheap

There’s an adage with development projects that says “ Good, Fast, or Cheap: Pick Two “. For example, if you want something done fast and cheap, it won’t be good.

At GreenMellen, it’s more of “Good, Fast, or Cheap: Pick One”. We do great work, but it’s not cheap or fast, and that can be a problem. We have an excellent process that we’ve refined over the past 12 years, and it’s a wonderful way to build a website. However, it takes time to do it properly, which means it won’t be fast or cheap. We’re ok with that, and we recognize that it’s not right for everyone.

• If you need a new website for $1,000, we’re not a good fit. $1,000 might be a completely appropriate budget for what you’re…