You probably don’t need that complex marketing funnel

Marketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities.

At its core, a marketing funnel is just a series of techniques to get a lot of people interested in your product (starting at the top of the funnel) and then work them through other information and offers to get a few clients out the bottom of the funnel.

They’re great, but you probably don’t need to set one up — at least not yet.

Before you worry about a big, complex funnel, I encourage you to get the basics in place first, such as:

• Make sure your website is rock-solid.
• Track usability of the site and improve as needed.
• Produce consistent fresh content on your site, likely through a blog.
• Develop an appropriate level of social media interaction.
• Build an email list.

If you’re doing great with all of that, then perhaps a marketing funnel is a good next step. However, 99% of companies are missing at least an item or two on that list and should focus there first.