Your “why” doesn’t need to be about you

In Simon Sinek’s excellent book “ Start With Why “, he offers a simple premise:

People don’t buy what you do; they buy why you do it

That’s entirely true. However, people also may buy from you based on how you make them feel. In a TED Talk that Simon gave back in 2009, he offered the following example related to TiVo and why they ultimately failed:

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Three ways to FAIL as an entrepreneur.

The importance of positive feedback within a team

How To Manage Expectations with a Growing Team

The Power of Conflict — How Musk, Jobs, Disney, and Ray Dalio Fight Failure

Pulling Back the Curtain: How Nestlé Brings New Meals to Life

The Ownership Culture

The Cheap Secret of Savvy Leaders

Future-proofing our Digital Age Leaders: Technology, Talent and Trust

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.

More from Medium

Uber everywhere you go

Recycling: What’s Included?

I have published two books and have numerous journal articles.

If You’re Bossy You Should Be An Entrepreneur