Your “why” doesn’t need to be about you

In Simon Sinek’s excellent book “ Start With Why “, he offers a simple premise:

People don’t buy what you do; they buy why you do it

That’s entirely true. However, people also may buy from you based on how you make them feel. In a TED Talk that Simon gave back in 2009, he offered the following example related to TiVo and why they ultimately failed:

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Mickey Mellen

Mickey Mellen

I’m a cofounder of @GreenMellen, and I’m into WordPress, blogging and seo. Love my two girls, gadgets, Google Earth, and I try to run when I can.