Your “why” doesn’t need to be about you
2 min readApr 6, 2021
In Simon Sinek’s excellent book “ Start With Why “, he offers a simple premise:
People don’t buy what you do; they buy why you do it
That’s entirely true. However, people also may buy from you based on how you make them feel. In a TED Talk that Simon gave back in 2009, he offered the following example related to TiVo and why they ultimately failed:
