Mickey MellenBut how will we track it?I recently saw a popular post on LinkedIn that said “ To kill a great marketing idea in six words or less, just ask ‘how will we track it?’…18h ago18h ago
Mickey MellenAlmost all word of mouth is still offlineThere are a lot of influences in our lives, but word of mouth is still the top reason why people buy products and services. Ads are…1d ago1d ago
Mickey MellenJust a little bit can ruin your dayIt’s amazing how little it can take to put us in a bad mood. This can come from other people, but it can also come from just a bit of…2d ago2d ago
Mickey MellenThe Sunday Summary: Strategy, attributes, and escaping the algorithmsIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.3d ago3d ago
Mickey MellenYou can escape the algorithms, but you need to work for itWe all hear many people complaining about “the algorithms” on social media, and it’s often a legit complaint. At best, the algorithms show…4d ago4d ago
Mickey MellenWhat are your attributes?I was recently listening to the “How to take over the world” podcast episode that discussed the life and values of basketball legend John…5d ago5d ago
Mickey MellenIt doesn’t matter what you think your customers “should” care aboutLast month I shared a bit about how I feel the web should be these days. As I pointed out in that post, my “should” is irrelevant. I can…6d ago6d ago
Mickey MellenYour experience is someone else’s benefitMany of the best businesses in the world were formed to solve a specific problem that the founder had, and then they simply worked to help…Sep 11Sep 11
Mickey MellenStrategy lasts longer than tacticsIn recently reading Alex M H Smith’s “ No Bullsh*t Strategy “ he shared some interesting thoughts on strategies versus marketing tactics…Sep 10Sep 10
Mickey MellenNever stop doubtingI recently read the book “ Superforecasting “, which shared the stories and processes of those that are able to make predictions far better…Sep 9Sep 9